American singer Ariana Grande is suing Forever 21, claiming they allegedly tricked customers into believing she endorsed the fashion brand by using a look-alike model in their social media campaign.
According to a complaint filed in California federal court, Grande is claiming at least USD$10 million (AUD$14.7 million) in damages from the retailer.
The Thank U, Next singer claims Forever 21 posted at least 30 “unauthorised” images and videos on social media, and used a model who looked “strikingly similar” to her.
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A number of captions also allegedly featured lyrics from her hit songs.
“The resemblance is uncanny and Forever 21’s intent was clear: to suggest to the viewing public that Ms. Grande endorsed Forever 21, its products, and was affiliated with Forever 21,” the lawsuit alleges, according to The New York Times.
It comes after the retailer reportedly tried to sign a social media endorsement deal with the pop star earlier this year, which fell through because the company allegedly couldn’t “pay the fair market value”.
“The amounts that Forever 21 offered to pay for the right to use Ms Grande’s name and likeness were insufficient for an artist of her stature,” the lawsuit states.
“Rather than pay for that right as the law requires, defendants simply stole it by launching a misleading campaign across its website and social media platforms”.
You can view the social media posts in question here.