Best Job Ben is touring the Middle East in the hopes of luring holidaymakers to Queensland.

The Emirates Holidays World Travel Event houses 8,000 potential vacationers who will be there to see what Queensland has to offer.

Tourism Minister Peter Lawlor said Ben Southall will be speaking to the media as well as networking with the travel industry in an effort to bring more holidaymakers to Queensland.

The Middle East is becoming the target market for Australian, and specifically Queensland, tourism.

Arrivals from the Middle East are expected to grow more than 12 percent each year until 2013.

"In the past year Queensland welcomed more than 20 500 vistors from the Middle East and North Africa, an increase of 51 percent based on a three-year trend," Mr Lawlor said.

The Middle East is forcasted to be a key player in bringing tourism dollars to Queensland.

"Middle Eastern visitors to Australia contributed $582 million to the Australian economy over the past year," Mr Lawlor said.

As a result, Tourism Queensland has established a partnership of understanding with Emirates Airlines and on a range of other promotional activities on Southall's visit to Dubai.

"Emirates currently operate a double daily service into Brisbane from Dubai which equates to a potential 4200 visitos into the state each week."

These numbers are expected to increase and further ties are made with the Middle East after Queensland's Tourism Ambassador returns home.

By Samantha Gordon, guest author and Griffith University Journalism student