If you’re planning on hitting the shops this boxing day have your comfy shoes at the ready because new research has revealed millions of people are set to face the crowds and bag a post Christmas bargain, with an estimated 16.1 billion dollars to be spent.
Shoppers are expected to spend big from Boxing Day through to 15 January 2015.
ARA Executive Director Russell Zimmerman said last year’s post-Christmas predicted sale figure ($15.1 billion) was confirmed only slightly higher at $15.5 billion.
ARTICLE CONTINUES AFTER THIS ADVERTISEMENT
“Previous ARA/Roy Morgan Christmas research has been almost spot-on every time, meaning retailers can be quite confident that this Christmas will be a merry one.
“Looking at the actual post-Christmas sales figures for 2013 and this year’s post Christmas predictions, the hospitality sector shows the highest level of growth at 6.7 percent.
“Household goods and food categories are also set to experience a small but significant jump in post-Christmas sales, indicating that gift buying will be replaced by shoppers splurging on household items for themselves as well as dining out.
“As we know, the festive sales period doesn’t just continue in the stores; there are also many shoppers who will be enjoying the sales from their living rooms. Some retailers are expected to start their Boxing Day sales as early as Christmas Eve.
“After what has been a very tough year in business, the ARA is confident that the retail industry will enjoy a well-deserved boost in sales this Christmas and we hope this positive trend will continue into 2015,” Mr Zimmerman said.