GOLD Coasters are being urged to roll up their sleeves and donate blood to the Australian Red Cross Blood Service.
The Blood Service is facing spike in demand, however blood donations have been dwindling due to a debilitating winter flu season.
Nationally, stocks are running low across all major blood groups, especially O Negative (less than two days’ supply) and O Positive (less than three days’ supply).
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“O Negative is the universal blood type that can be given to anyone in an emergency, and O Positive is the most common blood type in the country: more than 40 percent of Australians would need O Positive blood in the event of a transfusion,” Blood Service spokesperson Marlene de Kock said.
“The problem is that up to 1000 donors a week are cancelling their donations due to cold and flu symptoms, and to make matters worse, we’ve had a recent spike in demand for blood.”
Marlene de Kock said the organisation would now activate its Blood Signal on social media – one of the quickest and most effective ways of reaching new donors.
“The Blood Signal means that we need donors now. We have 145 of appointments available at our Gold Coast Mobile Donor Centre.” she said.
“We liken the Blood Signal to the Bat Signal: that is, we hope Australian donors will see it as a call-to-action to rise to the occasion.
“Even if you can’t donate, you can share the Blood Signal to encourage friends to give in your place thanks to the power of social media.
“Every donation you make or help encourage can help save three lives, including those of cancer patients, unborn babies, mothers giving birth, road trauma victims, burns victims, and people who need kidney dialysis.”