The Broadbeach Country Music Festival has today announced a name change, with the popular event to now be known as the Groundwater Country Music Festival.
According to festival organisers, the name change and rebrand reflects the event’s status as Australia’s fastest growing country music festival, with attendance numbers increasing by 77% this year to 54,000 people.
In a media statement released today, Broadbeach Alliance CEO Jan McCormick said: “We have been watching this musical genre closely on a global landscape and felt now is the right time to introduce a new brand signifying that we are ready to take the strength of this festival even further.”
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“We have been blown away by the growth of this festival on the Gold Coast; in just five short years it has become one of the biggest music festivals of its genre in Australia and is a must do on the events calendar for music lovers and artists. Our small team are very experienced in producing events and we understand how pivotal artist programming is to keep surprising and delighting our loyal attendees whilst opening the door for first timers.”
The name Groundwater is reflective of Australia’s unique culture, drawing from both the Aboriginal people’s close spiritual connection with the groundwater, as well as the farming community’s reliance on groundwater for survival. Groundwater reflects the innate culture of the Australian people who use the rivers, lakes, streams, and oceans as a central part of life. Groundwater is the common denominator in bringing people together.
The Groundwater Country Music Festival will be held in Broadbeach on July 27-29 2018. Stay tuned for an announcement of next year’s line-up.