It turns out we have even more reason to get excited about hot cross buns this Easter, with the legends at Coles launching a drool-worthy new flavour inspired by one of the most iconic Aussie treats – the lamington.
The genius mash-up of the iconic treat and the humble hot cross bun came to life following a survey by the supermarket giant, with 54 per cent of customers revealing they would love to eat a lamington-flavoured bun.
As the name suggests, the mouth-watering concoction uses the unique flavour profile of the Aussie lamington, and is made with chocolate, studded with milk chocolate chips, toasted shaved coconut chunks and bursts of soft raspberry jellies.
According to food critics, it’s best served toasted and slathered in butter.
Coles Senior Category Manager Freddie Hancock said now was the perfect time to release the limited edition hot cross bun, just before Australia Day.
“We know Australians love traditional products that have a nostalgic pull but with a modern-day twist – and we think we’ve got a winner here with our new lamington hot cross buns just in time for Australia Day,” he said.
“We’re always listening to customer feedback to determine new product launches, and it’s important for us to have some fun with flavours and shake up the hot cross bun market to give customers something they’ve never had before, but ultimately it has to taste great.
“We’ve spent months fine-tuning the recipe to make sure we have the perfect flavour profile of a lamington in a hot cross bun using its traditional pairing of chocolate, coconut and raspberry.”
Available from today at more than 700 stores across the country, the Coles Lamington Hot Cross Buns are $3.50 for a 4-pack.