One of the Gold Coast’s most iconic beaches will turn blue tomorrow.
To coincide with the release of The Smurfs 2 on DVD, Burleigh Heads SLSC and Surf Life Saving will launch a campaign using characters from the popular kid’s movie to help children understand surf safety.
The aim of the Summer Surf Safety School is to prevent children from becoming part of Australia’s growing drowning statistic.
Coastal drownings are at an all time high, with 121 fatalities recorded during the 2012/13 financial year.
World Number 3 surfer, Sally Fitzgibbons, has come on board to help launch the campaign and is starring alongside The Smurfs™ from The Smurfs™ 2 in a national summer surf safety campaign.
“Families flock to the beach over the summer holidays to cool off and have some fun together,” Sally said. “In a country that’s shaped by beach culture it’s important to teach kids about the dangers to look out for to ensure they still have fun, but also stay safe in and around the water.”
“Teaming up with The Smurfs and Surf Life Saving means we’re hitting kids with the safety message directly, and using characters they know and love, to help deliver five key surf safety tips they can easily put in to practice this summer.”
Locals keen to learn how to help keep their kids safe in the surf are encouraged to visit Burleigh Heads SLSC between 8 and 10am (AEST) tomorrow.
Also make sure to sit down with your children and check out the video of Sally with The Smurfs!