Premier launches new reef tourism campaign with worthy incentive

Premier Annastacia Palaszczuk has launched a new social media tourism campaign inviting global travellers to experience the greatest reef on earth.

The Premier made the announcement in Cairns with Tourism Minister Kate Jones, after UNESCO’s World Heritage Committee confirmed that the Reef was not “in danger”.

Annastacia Palaszczuk said the Great Barrier Reef was the world’s greatest natural wonder and Queensland’s most important tourism asset.

“The Great Barrier Reef is ours to protect and share,” Ms Palaszczuk said.

“My government has shown how seriously we take this responsibility by establishing the first ever Office of the Great Barrier Reef and committing an extra $100 million to improve water quality,” Ms Palaszczuk said.

“Now we want to spread the word across the globe: the reef is a living treasure which is safe in our hands, and which international visitors should experience first-hand.”

Developed by Tourism and Events Queensland (TEQ), the digital campaign forms part of a coordinated marketing effort to drive awareness and visitation to the reef.

A series of videos posted on social media will showcase the full experience of the 2,300km wonder.

Minister for Tourism Kate Jones said the Reef was worth $6 billion a year to the Queensland economy, attracted 1.9 million visitors each year and supported almost 70,000 jobs.

“Tourism is a vital part of Queensland’s economy and this campaign is about growing the industry and the jobs it supports,” Ms Jones said.

“The Great Barrier Reef is nature’s greatest gift to Australia and this campaign will both educate and inspire travellers to visit the Reef, as well as giving one lucky winner the opportunity to have their own Great Barrier Reef adventure.

“They can win a $10,000 Queensland holiday voucher by visiting the website, and answering a multi-choice question. The answer can be found in the video.”

More information HERE.

Tas takes out top tourism awards

Tasmania has been the big winner at the 2015 national tourism awards, taking out 10 of the top prizes.

Tasmania has been the big winner at the 2015 national tourism awards, taking out 10 of the top prizes.

The winners of the Qantas-sponsored Australian Tourism Awards were announced on Friday night in Adelaide.

Tasmanian operators claimed 10 gold awards, three silver and three bronze, Tourism Tasmania said in a statement.

A total 29 gongs were handed out at the ceremony.

Tourism Tasmania chief executive John Fitzgerald said more people than ever were travelling to the island state.

‘A light is currently shining on Tasmanian tourism as a record number of Australian and overseas visitors discover the … natural, heritage, cultural and gourmet experiences we have,’ he said.

The awards come after Lonely Planet named Tasmania as one of the world’s top 10 regions to visit in 2015.


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