Line up lads and ladettes, one of the country’s favourite beer just dropped a cologne!
Victorian Bitter (VB) has bottled a scent so that it can be sprayed on people’s body, rather then just poured down their throats.
But hang on, it actually doesn’t smell like the beer. It’s been made to embody ‘hard work’, ‘toil’, and ‘sweat’.
“Like an RSL on a Saturday morning” says The Today Show’s Karl Stefanovic.
‘Thirst’ already on sale at Chemist Warehouse, online and in store, for $24.99.
“Introducing Thirst, a scent by VB.
“It’s grit, toil, sweat and hard work in spray form.
“The essence of hard work,” their Instagram post reads.