EXPOSED brick, street art, and laneway culture are sights not often seen on the Gold Coast, but were this week unveiled in the heart of Surfers Paradise when Chevron Lane opened.
Part of the $5 million Chevron Renaissance refurbishment, Chevron Lane brings to the Gold Coast the laneway culture synonymous with Melbourne’s CBD.
Home to coffee culture, boutique stores, classic and industrial architecture and urban street art, laneway culture has been rising in popularity, moving from the roofed arcades of Melbourne to Sydney and Brisbane, and finally to Surfers Paradise.
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Chevron Lane connects Surfers Paradise to the growing arts culture on the Gold Coast which was beckoning for the city to evolve along with it.
One of the most striking elements of the space is the work of renowned street artist John Kaye, whose signature spray paint work has transformed the laneway, giving the entire shopping and dining precinct a new edge.
Using more than 150 cans of spray paint across eight panels, the eye-catching street art works in Chevron Lane reflect a larger philosophy where a greater focus is on the shopper’s experience.
General Manager of Chevron Renaissance Gerard Coorey said that the refurbishment was a way for them to change the game of the shopping centre experience in the eyes of the Gold Coast public.
“We are very excited to be unveiling the Centres new look to our customers, particularly the newly created Chevron Lane,” Mr Coorey said.
“Our goal is to give the customers and visitors to the shopping centre a complete new laneway culture experience, one of the changing culture of the Gold Coast.”
“Chevron Lane is an exciting taste of what is to come at Chevron Renaissance including market style food and one off retailers, which help to create the boutique shopping experience that our target market are seeking,” he said.