Childrens’ storybook favourite coming to Currumbin Wildlife Sanctuary

A mouse took a stroll through the deep dark… sanctuary?

If, like many parents, you can recite The Gruffalo, then you and your little ones are going to love what’s coming to Currumbin Wildlife Sanctuary in an Australian-first!

The Gruffalo Trail experience utilises augmented reality (AR) technology in a natural environment and will be free with entry.


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Currumbin Wildlife Sanctuary General Manager Michael Kelly said this iconic character will bring joy to thousands of kids at the Sanctuary.

“We have been working with Magic Light Pictures to create our brand-new outdoor experience; one that will give kids the chance to see much-loved characters come to life in a new way,” Mr Kelly said.

“This initiative sees us combining state-of-the art technology with nature, keeping the kids active and entertained at the same time.”

Families can download the complimentary Gruffalo Spotters app and follow clues through an interactive trail.

Or, for those wanting to step away from technology, there are heaps of fun interactive experiences along the trail to enjoy.

“The self-led trail will be packed with fun facts about the characters from the book. Once you have spotted the characters, the app will bring them to life in 3D animation.”

The app allows you to take photos next to the characters which are then automatically added to your gallery.

Celebrating 20 years since its initial publication, The Gruffalo picture book has sold more than 13.5 million copies worldwide, and has been portrayed on stage, in an Oscar nominated film and now in augmented reality.

The Gruffalo Trail and The Gruffalo Spotters app launches at National Trust Currumbin Wildlife Sanctuary on 5 April 2019, just in time for the Easter holidays.

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