Popular Australian sleepwear brand Peter Alexander has removed a boys pyjama top from sale after receiving a number of complaints from concerned mothers.
A Melbourne woman took to the company’s Facebook page after spotting the clothing item, which reads ‘boys will be boys’ in a shop last week.
“Boy won’t be boys. Boys will be held accountable for their actions,” the woman wrote.
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“I hate to see an Australian store, who makes such great pjs, put such a sexist statement on a tshirt intended for young boys.
“Excusing boys of their behaviour is not a step in the right direction. It’s 2018.”
Several other people also voiced their concern over the pyjama top on the post.
“So disappointed that this is something that PA would promote for children!” another mother commented.
A spokesperson for the company initially responded to the complaint saying the woman’s concerns have now been “passed onto our production and design team.”
In an update on Wednesday, it was revealed Peter Alexander had decided to remove the top from sale.
“I just wanted to update you and again thank you for taking the time to get in touch with us and bringing this to our attention,” a spokesperson for the company commented.
“We do not tolerate the behaviour that is being associated with this slogan.
“In the light of your feedback, we have decided to withdraw this item from sale.”
The company’s decision to remove the pyjama top has sparked further debate, with some people questioning why the issue was raised initially.
— The Today Show (@TheTodayShow) June 27, 2018