COLES has announced it will match every dollar donated by its customers at the checkout this month to help drought-affected communities.
The money will be passed on to the Country Women’s Association to support farming families and help cover household expenses such as food, school costs and medical, power and water bills.
Managing Director John Durkan said the latest announcement was in addition to the $5 million already pledged in grants or interest free locals from the Coles Nurture Fund.
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“We know our customers want to do more to support families affected by drought,” Mr Durkan said.
“For every donation no matter how big or small, our customers can be assured they will be making a difference to the rural communities experiencing hardship and distress.”
The Coles Nurture Fund was setup to assist farmers who have a project which will help them to combat drought in the future.
Coles is also supporting its grass-fed beef suppliers by purchasing their livestock as grain-fed beef if the farmers have been forced to feed grain to their cattle.
Wednesday’s announcement by Coles came on the same day the Department of Primary Industries revealed the entire state of NSW was now officially in drought.