Famous chocolate chain Max Brenner goes into Voluntary Administration

Pray for the chocolate and waffles.

Much-loved chocolate and dessert chain Max Brenner Australia has gone into Voluntary Administration.

McGrathNicol confirmed in a statement earlier this week that they were appointed Administrators of the business on Sunday, September 30.


According to company directors, “escalating costs” and “tighter retail trade” is to blame.

There are currently 37 Max Brenner stores across Australia, including 15 in New South Wales, 12 in Queensland, 5 in Melbourne, 2 in the ACT and WA and 1 in both South Australia and the Northern Territory.

“All Max Brenner stores will operate on a ‘business as usual’ basis whilst the Administrators complete their urgent review of the operations,” McGrathNicol said.

“We are assessing the prospects of completing a going concern sale of the business or a recapitalisation through the Voluntary Administration process.”

Max Brenner Australia is owned by husband and wife Tom and Lilly Haikin and employs about 600 staff.

The chocolate cafe was founded in Israel by Max Fichtman and Oded Brenner in 1996.

Currently, there are stores in Israel, US, Japan, Singapore, Russia and China.

Shanee is a full-time Digital Journalist and Social Media Content Producer. In 2014, Shanee graduated from Griffith University’s Gold Coast Campus with a Bachelor of Communications majoring in Journalism, Public Relations and Marketing. Since joining 1029 Hot Tomato, Shanee has been keeping you up to date with breaking news and everything Gold Coast on myGC. Shanee also writes and photographs for Peony & Page, a personal home, style and travel blog & Instagram alias she founded in 2015.

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