The Gold Coast will soon be showcased to millions of Americans, in an upcoming episode of the US Bachelor.
It’s hoped a global audience could reignite interest in the Gold Coast as a tourism destination, following the devastating effects of the bushfires and coronavirus on the tourism industry.
It’s one of the most-watched and engaging reality television shows of all time – and our little spotlight is set to air on February 24 on US network ABC during prime-time television.
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Destination Gold Coast CEO Annaliese Battista says the show will highlight Australia’s favourite playground to the lucrative North American market, and tourism leaders have really tried to maximize the opportunity.
“We are delighted the Gold Coast will be showcased on The Bachelor US.
“The publicity leveraged from the episode will increase awareness of the Gold Coast as a must-visit destination for high-spending American travellers considering Australia for their next holiday.
“Viewers are sophisticated and love to travel, which opens up the Gold Coast to a new market of would-be US travellers, who will now have the Coast on their travel radar.
“The Gold Coast’s iconic coastline stretches across pristine beaches through to breathtaking lush rainforest against a metropolitan backdrop,” she said.
“To make the most of the opportunity to showcase the Gold Coast to millions of prime-time viewers, Destination Gold Coast crafted romance inspired itineraries and social media placements that play into the love affair,” Ms Battista said.
The episode was filmed in November last year at the InterContinental Sanctuary Cove Resort.
The Resort’s General Manager, Matt Rippin, says he’s elated that they were able to participate.
“It’s an exciting time for the property as we have recently unveiled our stunning guest room and suite refurbishment, transformed our breakfast destination Cove Café and now, we’ve played a part in the year’s most iconic love story,” Mr Rippin said.