A new Gold Coast nightclub has been forced to change its name after being slammed online by hundreds of people claiming the name of the venue is culturally disrespectful.
The ‘Tane’ nightclub, which is due to swing open its doors on Orchid Avenue in Surfers Paradise later this month, has copped a barrage of abuse on social media by locals upset by the use of the name of a Maori god.
“Why are you appropriating a culture that isn’t yours? This is offensive, Tānemahuta is a māori god not a marketing tool,” one person wrote on the nightclub’s Facebook page.
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“Not at all impressed by the cultural insensitivity here using our Atua Tāne in the name for a night club! Our Atua is not for you to use!” wrote another.
In a post on the club’s Facebook page on Thursday afternoon, the owners of the venue confirmed the nightclub will be renamed.
“We would like to thank those on social media for raising their concerns regarding the name of our soon to be opened Gold Coast nightlife venue,” they wrote.
“While our intention was never to offend any culture, we recognize this has been the outcome, which is why we have made the immediate decision to change the name of the venue.
“We sincerely thank the community for bringing this matter to our attention so promptly and look forward to announcing a new name for our immersive jungle themed venue in the coming days.”
The nightclub has also confirmed that the name of their cocktails and all other associations to the culture will also be removed.
“Can you change the name of your cocktails that are named after our Atua(God) too please? They’re sacred and shouldn’t be used to label alcohol,” a concerned Facebook user posted.
“We can confirm that all of these aspects have been changed,” the nightclub said.
Since the announcement a short time ago, the business has been praised for acknowledging the concerns of the community and moving promptly to address them.
“Thank you for changing the name and overall theme, good to see a business listen when the community speaks,” a comment on the post reads.
It’s not yet clear whether the rebranding will delay the launch of the venue, with the proposed opening date initially slated for July 24.