Qld tourism campaign a hit in the UK thanks to Harry and Meghan!

Who wouldn’t want to holiday like a Royal?

A Queensland tourism campaign launched in the United Kingdom to coincide with Prince Harry and Meghan Markle’s visit to Fraser Island this week is already proving to be a huge success.

Premier Annastacia Palaszczuk revealed today that the campaign has already reached more than 3.9 million people in just two days.


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“Thanks to the Duke and Duchess of Sussex’s visit to Queensland, images of our beautiful state are being beamed into millions of homes right across the world,” the Premier said.

“That exposure is priceless and this campaign coinciding with the visit by the Royals is about boosting tourism and continuing to show off the best of Fraser Island.”

Tourism Industry Development Minister Kate Jones said the four-week digital and social media campaign would be complemented with a promotion through Flight Centre UK.

“We know the Royal visit to Bundaberg earlier this year generated about $3.5 million for the local economy,” she said.

“Our modelling shows the Royals’ latest visit could generate somewhere in the order of $6 million for Queensland.”

Ms Jones said the state is working hard to capitalise on the great exposure from Harry and Meghan’s visit to “paradise”.

“An important part of this strategy has revolved around Fraser Island and boosting the profile of the region in the United Kingdom,” she said.

You can watch the Queensland tourism campaign video being shown in the UK below:

Shanee is a full-time Digital Journalist and Social Media Content Producer. In 2014, Shanee graduated from Griffith University’s Gold Coast Campus with a Bachelor of Communications majoring in Journalism, Public Relations and Marketing. Since joining 1029 Hot Tomato, Shanee has been keeping you up to date with breaking news and everything Gold Coast on myGC. Shanee also writes and photographs for Peony & Page, a personal home, style and travel blog & Instagram alias she founded in 2015.

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