Queensland will today launch the second part of its tourism campaign, as we prepare to welcome back interstate visitors.
The next stage of the multi-million dollar ‘Good to Go’ campaign will hopefully generate one billion dollars, as southerners flock north during the cooler months.
It’s also tipped to drive 9 million room nights for the struggling tourism industry.
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From this Friday, all other states will be able to cross into the Sunshine state, as the country continues opening up in the coronavirus recovery.
But of course, Victorians will still not be welcome in the state, due to the coronavirus outbreaks down there.
Queensland Premier Annastacia Palaszczuk and Tourism Minister Kate Jones are set to unveil the next stage of the campaign today.
The first stage prompted Queenslanders to travel within their own state, which has been hailed a huge success.
40 percent of Queenslanders reportedly booked a holiday within the state over the school holidays, up 10 percent on last year’s figures.