QUEENSLAND has once again taken out the title of Australia’s favourite holiday destination.
38% of Australians voted the Sunshine State their number one holiday destination according to recently released data by Tourism & Transport Forum.
Victoria came in second with 16% following by New South Wales with 15% and then Tasmania 11%.
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Western Australia accounted for 9%, followed by South Australia with 7% and Canberra at 2%.
“What’s not to love about a post winter warm-up holiday in the Sunshine State?” TTF Chief Executive Margy Osmond said.
“From beaches to theme parks, Queensland is the king of the Australian holidays and the data also tells us that even Queenslanders love Queensland, with 57% of the locals preferring to stay stateside for their annual break.”
The highest age group opting for a Queensland break was the 65+ category at 44% much of which could be due to reconnaissance missions for future retirement digs.
Women also lead the charge for a Queensland preference voting the Sunshine State in at 45%.
When it came to be choosing their holiday state, 29% of those surveyed said that when selecting a holiday style, they were looking for more nature-based ecotourism style holidays.
“They want to go beyond sightseeing and sunbathing,” Ms Osmond said.
“People are looking for inspirational activities, whilst getting that much needed change of scene and slower pace when compared to their normal busy lives.”