July’s 40th Gold Coast Marathon not only broke participation records, it also smashed previous tourism numbers, pumping $28.5 million into the local economy.
Two months after the annual event, the Tourism Minister has confirmed it attracted 47,000 visitors to the city, generating more than 100,000 visitor nights.
As part of the competitor numbers, more than 4,300 runners hailed from 51 different countries.
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“The Marathon was the first major sporting event on the Gold Coast after the Games and gave runners the chance to run parts of the Commonwealth Games course,” Minister Kate Jones said in a statement.
“The feedback we’ve received showed this was added incentive for international athletes,” Ms Jones added.
New data shows the event also attracted more than 27,000 participants including more than 6,500 in the sold-out signature marathon event and more than 1.5 billion people tuned in around the world.
“These figures are a testament to the value of major events for our economy. We’re investing in major events to grow this sector and create tourism jobs on the Gold Coast.”
The 41st Gold Coast Marathon will be held 6-7 July 2019. Entries will open in late 2018.