AUSTRALIA has taken out the top spot as the most popular country for first-time visits for Chinese travellers, with the Gold Coast, Sydney and Melbourne continuing to dominate as preferred Aussie holiday destinations.
The result was revealed in a new report published by Hotels.com on Wednesday.
“In the year that saw China become Australia’s largest and most valuable inbound tourism market, the Chinese International Travel Monitor (CITM) report found Australia to be the most popular country for first-time visits for Chinese travellers, recovering from a third position slump last year,” Marketing Manager David Spasovic said.
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“This top spot was taken out after a three per cent year-on-year increase, beating out Canada and France”.
According to the popular booking website, Chinese travellers have also significantly increased their travel expenditure down under, spending 40 per cent more than last year.
The report found Chinese travellers spent a record $10.4 billion on their Aussie travels, with millennials born after 1990 driving the trend.
Interestingly, Australia’s appeal seems to revolve largely around our once-in-a-lifetime “must see” destinations and landmarks like the Sydney Opera House and the Great Barrier Reef, with film and television (62%) and social media (52%) also revealed as the main source of inspiration for Chinese travellers.
According to the report, Sydney (73%), Melbourne (61%), and the Gold Coast (33%) continue to dominate as the preferred destinations for future Chinese travel plans.