Organisers of the SandTunes Music Festival have pulled the plug on the event due to lacklustre ticket sales.
The event, scheduled for November 30 and December 1 was originally planned for the beachfront at Coolangatta.
But a massive backlash from locals forced organisers to shift the event to Metricon Stadium.
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TEG Dainty President and CEO Paul Dainty says they tried to make Metricon work for SandTunes, but it just wasn’t happening.
“The reality is that without sand between our punters’ toes, the very notion of the beachside festival in a stadium meant low sales and we had to make the hard decision to cancel this major Gold Coast event,” Dainty said.
The event was predicted to bring an economic windfall of $10 million for the southern end of the Gold Coast before the shift to Metricon.
Dainty says it’s a shame as beach music festivals had worked in other parts of the world.
“This whole concept started with bringing a great music festival to the beach which we see happening the world over in major locations like Spain (Barcelona Beach Festival) and Alabama (Hangout Music Festival).
“I’m disappointed because I believed this could have grown year-on-year into something really big but unfortunately, we weren’t even able to get it off the ground here.
Promoters have promised full refunds to all people who bought tickets.
Those who purchased tickets via credit or debit card will have their refund credited to their account in the next 10 days.
Those who bought tickets via an agency will be contacted by phone in the next 14 days to arrange for their refund.