See inside the brand new Sephora store at Robina Town Centre

Thousands of Gold Coast beauty junkies hit Robina Town Centre this morning to be among the first to check out the brand new Sephora store.

Sephora Crowds

PHOTO: Carla Tooma / myGC.com.au

The lineup of eager locals was out to the carpark, with many arriving before dawn to secure a place in the queue.


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Skylar told myGC she joined the line just before 7:30am, and there were hundreds of people ahead of her.

“Cartia Mallan is a YouTube blogger and she is going to be here to help open the store today. I’m a huge fan of hers, so I don’t mind having to wait to meet her,” she said.

Sephora Make Up Application

PHOTO: Carla Tooma / myGC.com.au

The new Sephora store is the second on the Gold Coast for the international cosmetics retailer, with one already located at Pacific Fair, and the 14th store the chain has opened nationally.

Sephora Product Wall

PHOTO: Carla Tooma / myGC.com.au

However, the Robina store is the first in the country to have Virtual Artist technology, which allows you to try hundreds of lipstick shades instantly.

Sephora Virtual Artist

PHOTO: Carla Tooma / myGC.com.au

While the new store is slightly smaller than the existing one at Pacific Fair, Sephora Country Manager Libby Amelia said the Robina store stocks an array of cult, luxe and exclusive offerings from local and international brands.

Sephora Huda

PHOTO: Carla Tooma / myGC.com.au

“With key makeup brands like FENTY BEAUTY, Huda and Anastasia Beverly Hills; niche hair care brands such as IGK, Drybar and OUAI alongside our latest skincare launch Fresh, there is  a huge focus on the new and exclusive,” she said.

Sephora Fenty

PHOTO: Carla Tooma / myGC.com.au

The new Sephora Store at Robina Town Centre is now open. For more information visit: sephora.com.au/

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