I was doing a little late night social media scrolling when I was shocked to learn that Lisa Wilkinson had quit The Project.
I was even MORE shocked to discover the reason she was leaving the role: because she’d launched a new anti-aging skincare range and it was going so well, so didn’t have enough time for a TV career and a burgeoning business.
Lisa? Skincare range? Come again?
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Her skin is legit flawless and she looks like a goddess, so I wondered if this could be true… but something didn’t sound right, so I did a little more research. That’s when I learnt it was a total lie.
Lisa has never had a skincare range, but sneaky online marketers have masqueraded as her to drive sales of bogus skincare products.
The scam has been running since she left the TODAY show, which is when Lisa tweeted: “This is complete BS! It is a scam. DO NOT hit link & DO NOT give them credit card details.”
Hilariously, for anyone who reads that far, the product description is a dead giveaway: “If you have a face and your face has skin, Final Skin will work for you.”
A few months ago, Carrie Bickmore got targeted by the same crap: “SCAM WARNING. If you see articles or fake ads popping up on your social media feeds saying I am leaving The Project to focus on my FACE CREAM/BEAUTY BUSINESS please ignore and DO NOT click on the link to purchase the product. It’s a scam and they will take your money. Very sneaky,” she posted.
And just this week, Chrissy Teigen has slammed weight-loss company Keto Fit Premium for exploiting her image and brand to flog quick fix diet pills.
Never backwards in coming forwards, she wrote: “Whatever KETO FIT PREMIUM is, I will sue the sh*t out of you. Stop making up interviews about your sh*t product with fake celebrity endorsements. we have reached out and you’re still going?? F*ck you.”
The problem is – and the reason we tend to believe these false endorsement claims – is because so many celebs and influencers will sell just about anything to their followers for a decent pay day (remember the furore when Kim K promoted weight loss lollypops?)
It just goes to show, you can never trust much of what you read online. Who would have thought?!