More tourists are making the Gold Coast their holiday destination of choice with visitor numbers to the Glitter Strip continuing to rise.
And even more pleasing to tourism bosses – they’re spending more with $5.9 billion dollars pumped into the Gold Coast economy.
Figures show 13.9 million tourists visited the Gold Coast in the 12 months to September, a jump of 13.2 per cent on the previous year.
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Domestic visitors continue to the lead the way with 4.1 million overnight stays, up 13.6 per cent.
The surge in people visiting from other parts of Australia follows a major marketing campaign targeting Brisbane, Sydney and Melbourne.
Visitors from Brisbane were up 23.4 per cent to 1.4 million, a record 673,000 visitors came from Sydney while 428,000 made the trek up from Melbourne, a jump of 16.5 per cent.
Spending by domestic overnight visitors is also up 14 per cent to $3.7 billion.
Destination Gold Coast CEO Annaliese Battista says the recent campaign has worked a treat.
“Increasing domestic market share through our marketing, which unapologetically plays to Gold Coast’s strengths, is paying off,” said Ms Battista.
“Australia is responding to our call to come and play on our beaches, in the hinterland and at our theme parks and other attractions.
“Visitation has significantly increased across our core source markets, with all achieving double digit growth.”
The number of people coming to the Gold Coast for a day trip has also hit a record high, with 8.7 million visitors.
They also opened up their wallets while they were here, spending $809.5 million.
But in a concern for tourism bosses, the number of international visitors has flat lined, with spending also down.
There was 1.1 million visitors from overseas over the 12 months which was steady.
Spending was down 1.1 per cent to $1.3 billion.
China remains our number one international market followed by New Zealand, Japan, the UK and and the USA.
Tourism bosses are hoping direct flights between Brisbane and Tokyo as well as San Francisco and Chicago will help boost international visitor numbers on the Gold Coast.