This Saturday, September 30, Cancer Council will officially launch the 2017 limited edition Ugly Xmas Rashie by putting it to the test at Wet‘n’Wild.
The Ugly Xmas Rashie, which is Australia’s much-loved answer to the Ugly Xmas Sweater, first launched in 2015 and has been an Aussie tradition ever since.
This year the rashie features a new, true-blue cockatoo design.
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Cancer Council Queensland CEO Ms Chris McMillan said the charity was proud to launch another new design of the Ugly Xmas Rashie and partner with Wet‘n’Wild to promote sun safety.
“It’s too hot for us to don Ugly Xmas Sweaters in Australia – but the Ugly Xmas Rashie ensures Aussies can stay on trend and sun safe while supporting a great cause,” Ms McMillan said.
“With two in three Australians diagnosed with skin cancer in their lifetime – we are always looking for ways to make sure Australians can safely have fun in the sun – and this product does that.
“The rashie is rated UPF50+, keeping trendsetters safe this summer, with the added bonus of supporting our work in cancer research, patient support and prevention programs.”
Wet’n’Wild CEO Clark Kirby said the Ugly Xmas Rashie would help holiday-goers stay SunSmart while hitting the theme parks – during the long weekend and right throughout summer.
“As we head into the warmer months, it’s vital that Wet’n’Wild guests are protecting themselves from the sun to reduce their risk of skin cancer later in life,” Mr Kirby said.
“We know that all five methods of sun protection are important – so grab a rashie, add a pair of sunnies, a hat and some sunscreen, and seek shade to stay sun safe.”
Australians can now order the new cockatoo design, and the original Ugly Xmas Rashie kangaroo design, in a range of unisex adults and kids’ sizes.
Bernard Schreiber from Scody, designers of the 2017 Ugly Xmas Rashie, said the rashie was an Australian tradition, crafted to the highest quality.
“We’re thrilled to partner with Cancer Council this year in the promotion of the Ugly Xmas Rashie and give Australians the opportunity to get festive for a good cause,” Mr Schreiber said.
Scody has also released an Ugly Xmas Cycling Jersey which will be available in the original kangaroo design to help keep cyclists festive while out on the road.
The Ugly Xmas Rashie is available online at uglyxmasrashie.com.au and will be in some Cancer Council stores across Australia from October 2017.
Aussies can share their pics wearing their Ugly Xmas Rashie with the hashtag #uglyxmasrashie and visit @uglyxmasrashie on Instagram or Facebook to raise awareness.