“Cheating at sport… can’t even hang on to a Prime Minister.”
Meat and Livestock Australia’s annual Australia Day lamb ad is finally here and once again, it does not disappoint.
This year, the comical ad takes us back to 1900 when Australia’s first Prime Minister, Edmund Barton, is finalising the Constitution Act and makes New Zealand part of The Commonwealth.
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This actual historical moment then inspires two modern day Aussie politicians to connect both countries again.
The clip then celebrates the best of both nations and joins us together in New Australia-land, amongst a huge floating party in the middle of the Tasman Sea.
Executive Creative Director at The Monkeys, Vince Lagana says, “Lamb has always been about uniting Australians around what makes our country the greatest, but in recent times we seem to have lost our way. Whereas our Kiwi neighbours, under the leadership of Jacinda, are progressing nicely.”
“True to tradition we always claim the best of New Zealand – but this time, with the help of a little lamb chop, we want to go one step further and claim the entire nation to form ‘New Australia-land’.
“Edmund Barton almost made it happen in 1900. In 2019 we want to make it a reality. In this fun natured, tongue-in-cheek campaign everyone wins…except maybe the All Blacks.”