Woolworths announces ‘drought relief milk range’ to help dairy farmers

Shoppers will have a new way to show their support for drought-stricken dairy farmers from next month, with Woolworths launching a limited edition drought relief milk range.

The supermarket giant will offer customers in Queensland, New South Wales, ACT and Victoria Woolworths Full Cream and Woolworths Lite Milk varieties at $2.20 for two litres and $3.30 for three litres, with the extra 10 cents per litre to go to struggling dairy farmers.

Woolworths Director of Fresh Food Paul Harker said he’s proud to be supporting dairy farmers “through this difficult time.”


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“Many of our customers have told us they want to help and are willing to pay more for their milk to do so,” Mr Harker said.

“This new range of drought relief milk will provide customers with that choice, safe in the knowledge the extra money will flow through to dairy farmers in drought affected areas.”

Until the new drought relief range hits the shelves, the supermarket has increased its existing three litre milk from $3 to $3.30 in Queensland, New South Wales, ACT and Victoria to ensure drought relief funds start flowing through to dairy farmers as quickly as possible.

Shanee is a full-time Digital Journalist and Social Media Content Producer. In 2014, Shanee graduated from Griffith University’s Gold Coast Campus with a Bachelor of Communications majoring in Journalism, Public Relations and Marketing. Since joining 1029 Hot Tomato, Shanee has been keeping you up to date with breaking news and everything Gold Coast on myGC. Shanee also writes and photographs for Peony & Page, a personal home, style and travel blog & Instagram alias she founded in 2015.

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Steve K

Has anyone wondered why this 10c a litre has only been applied to Woolworths own brand. Does not appear to apply to other brands, such as Norco (a local brand). Difficult too not be a little cynical and see this as self promotion. Steve K