$10 million campaign to attract European workers

Tourism Australia has launched a $10 million campaign to attract more working holiday makers from the UK, Ireland, France, Germany and Italy.

The campaign – which includes a pop up beach at London’s Victoria Station –  invites young people around the world to come to Australia for a life-changing experience.

Working holiday makers are an important part of Australia’s tourism industry, and last year brought about $3 billion into our country’s economy.


The Australian Government also hopes to use the campaign to highlight changes to the working holiday visa, which include:

  • increasing the age limit from 30 to 35;
  • reducing the cost of the visa to $390;
  • offering holiday makers the highest post-tax income among similar countries at 19 per cent;
  • allowing holiday makers to work for the same employer for 12 months as long as the second six months is in a different region.