Tourism Australia has launched a $10 million campaign to attract more working holiday makers from the UK, Ireland, France, Germany and Italy.
The campaign – which includes a pop up beach at London’s Victoria Station – invites young people around the world to come to Australia for a life-changing experience.
Working holiday makers are an important part of Australia’s tourism industry, and last year brought about $3 billion into our country’s economy.
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The Australian Government also hopes to use the campaign to highlight changes to the working holiday visa, which include:
- increasing the age limit from 30 to 35;
- reducing the cost of the visa to $390;
- offering holiday makers the highest post-tax income among similar countries at 19 per cent;
- allowing holiday makers to work for the same employer for 12 months as long as the second six months is in a different region.