An unassuming $6 bottle of cabernet sauvignon sold exclusively by Coles Liquorland has been named one of the best wines at the Melbourne International Wine Competition.
The St Andrews Cabernet Sauvignon earned a coveted “double gold” medal at the competition – meaning it was deemed a “near perfect wine” by every single judge on the panel.
Only 16 out of 1100 wines judged at the competition were granted a double gold medal, and most of those retail for triple or quadruple the price of the Coles drop.
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Head of Coles wine sourcing Bob Paulinski, told The Australian that price did not have to be barrier for quality when it comes to choosing a wine.
“A win like this shows that our exclusive wine brands can stand shoulder-to-shoulder with the best in the market, and is a testament to the incredible work our suppliers do in making these wines,” he said.