The Gold Coast is set to host one of Australia’s biggest business events with more than 8,000 employees from Chinese company, Infinitus, heading down under in 2018.
Tourism and Major Events Minister Kate Jones was in Guangzhou to announce the Gold Coast had won the week-long business event that has promised to generate more than $50 million into the state.
“Gold Coast Business Events collaborated with Tourism and Events Queensland and Tourism Australia to beat national and international competition for the staff incentive program of Infinitus, one of China’s largest personal health care companies,” Ms Jones said.
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“This will be one of the largest conference groups to visit Australia, and the biggest the Gold Coast has ever hosted.
Ms Jones said securing this event offered a great opportunity to showcase the Gold Coast and the state as a premier tourism and events destination.
“The Infinitus China program will bring thousands of Chinese business delegates to Queensland and showcase our diverse tourism experiences to the growing China market,” she said.
Infinitus General Manager spokesperson Mr Jacky Hu said company representatives were looking forward to working with Queensland to create a memorable experience for delegates.
“We are truly amazed at the endless choices we have to help us put together a one-of-a-kind business travel incentive holiday for our delegates. Already, we are very impressed by the attentiveness of Tourism Australia and Gold Coast Tourism,” Mr Hu said.
In the last year, more than 280,000 Chinese visitors travelled to the Gold Coast alone, making the city one of the most favoured destinations in Queensland.