A NEW campaign to promote the Gold Coast as a world-class tourism destination has been given the green light.
The Destination Tourism Management Plan (DTMP) is a collaborative project developed by City of Gold Coast and Gold Coast Tourism and aims to aggressively capitalise on key opportunities in an effort to double visitor expenditure by 2020.
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Mayor Tom Tate said the new plan recognised the need to grow our tourism dollar in order to retain the Gold Coast’s significant status in the tourism market.
“Our city’s tourism industry – the country’s fourth largest – is worth $4.6 billion and sustains 30,000 jobs,” Cr Tate said.
“The DTMP is about reinforcing this strong foundation, finding strength in collaboration with key stakeholders, developing new tourism experiences and sustaining our industry success.”
Cr Tate said the plan was based on seven strategic priorities and contained 66 actions.
Catalyst projects outlined in the plan include the Gold Coast Cultural Precinct, an Integrated Resort Development, Commonwealth Games infrastructure, staging and events infrastructure for iconic locations, a purpose-built dive attraction, mountain bike and adventure trails, an iconic surf museum and light rail connections.