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PHOTO: The Humane Society of Utah Facebook

AN animal rescue shelter in Utah has come up with an extremely special (and adorable) way to help find loving homes for their fur babies.

Animal rescue and society organisation “Humane Society of Utah” came up with the adorable marketing strategy of taking professional photo booth pictures of the animals, instead of the sad stereotypical images that are usually associated with shelter pets in order to make them more appealing to potential adopters.

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“We were hoping that it would help change people’s options and perceptions of shelter dogs. Showing off the individual personalities of the dogs, instead of the sad ‘behind bars’ images that have become associated with shelter animals,” a spokesperson for the shelter told TIME magazine.

To view more of the heart-warming images head to the Humane Society of Utah Facebook and Instagram.