If you’d like more information about advertising on 1029 Hot Tomato and/or myGC.com.au please email sales@1029hottomato.com.au, complete the request below to have one of our Account Managers contact you, or phone 07 5519 2200.
Why Advertise with Us?
Radio is a vibrant, exciting, entertaining and portable companion.
It is a part of all our lives and commercial radio takes the lead here because it reaches around 80% of Australians, who each spend on average 2 hours 41 minutes listening each day. The average Aussie home has 5 radios in it, (count yours), and don’t forget the bedside clock radio, stereo tuner, plug in or battery operated, and some small enough to take for a walk.
Radio is part of everyday life and truly cuts through. Time Spent Listening research shows that people are listening longer to radio than they did 5 years ago. The most popular time is at breakfast when 7 million people tune in. Then during the day, people tend to listen longer while at work. For the advertiser, radio is a highly effective way to get a message across.
Kathy Kobliski is the author of Advertising Without an Agency and owner of Silent Partner Advertising. Are there some companies that shouldn’t consider radio? Not in her opinion.
“No, radio can help anybody,” she says. “One of the beautiful things about radio is you can so target your demographics by age and by gender that you can just cherry-pick the stations. You just have to be sure you know how to do that and that you’re on the right stations so you’re not ever advertising to the wrong people.
“If you’re advertising on the right stations, you’re never really losing money.”
