ALEX HEINKE reports.
AFL chief executive Gillon McLachlan has made a bold bid to strengthen Aussie rules’ position as Australia’s number one sport by targeting the next generation of talent within multicultural and indigenous communities.
Cashed up after the $2.5 billion new broadcast deal signed on Tuesday, McLachlan has outlined how he wants to invest it.
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Addressing the National Press Club in Canberra, McLachlan said “radical” proposals, including a new zoning system supported by new funds, are currently before clubs to deepen the code’s place as the number one sport in the country.
“Australia is changing and if we want to continue to be Australia’s game, we need to change too,” he said.
“While we can be proud of our history … it doesn’t mean we own the future.”