Allison Baden-Clay’s family launch “Strive To Be Kind” campaign

Queenslanders will be encouraged to perform random acts of kindness and speak out against violence throughout July in memory of slain mother Allison Baden- Clay.

Her family will today launch annual anti-domestic and family violence campaign “Strive To Be Kind”, on the eve of what would have been her 49th birthday.

Allison’s body was found on a creek bank 13km from her home on April 20, 2012, 10 days after her husband Gerard reported her missing.


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He was later found guilty of killing the mother-of-three.

Allison’s family and friends launched the campaign in 2012 to celebrate her life and raise awareness about the importance of respectful relationships.

“In life and now in death, my sister Allison will continue to help others by promoting, advocating and educating people around violence-free relationships throughout the community,” Vanessa Fowler said.

“Through educational and age appropriate awareness programs, we can teach young people essential life skills such as respect and instil a sense of empowerment.”

Installations will be positioned across Brisbane throughout July, collecting signatures and messages from individuals about people they care for.

National domestic violence helpline: 1800 737 732 or 1800RESPECT.