Apple acquires Shazam

Tech giant Apple has acquired London-based music and image recognition application Shazam for around $US400 million.

Apple confirmed it purchased the startup today and told TechCrunch it’s looking forward to working alongside one of its most popular applications.

“We are thrilled that Shazam and its talented team will be joining Apple,” the statement said.

“Today, it’s used by hundreds of millions of people around the world, across multiple platforms.

“Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users.”

Apple confirmed it’s buying music recognition app Shazam in one of its largest deals. https://t.co/jyExufcTNr

— Twitter Moments (@TwitterMoments) December 11, 2017

Shazam has been at the forefront of breaking new ground in social media technology and growing partnerships with other tech giants.

The music discovering service is already working alongside Spotify in providing referrals to the streaming service.

They also work with Snapchat, who has included an integration with Shazam, to allows users to recognise music and send their discoveries to their friends.