Apple has unveiled two updated iPhones as the tech giant aims to build on the success of its large-screen handsets introduced late last year.
The new smartphones are the iPhone 6S and 6S Plus, which have roughly the same overall dimensions as the last version.
But a new features called “3D touch” which responds to pressure exerted on the screen to allow users to look farther inside messages and applications.
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“The only thing that has changed with iPhone 6s and iPhone 6s Plus is everything,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.
“3D Touch lets users interact with iPhone in entirely new and fun ways, and the innovative Live Photos brings your pictures to life,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.
“These are the most advanced iPhones ever, with 7000 series aluminum, ion-strengthened glass, the new 64-bit A9 chip, 12-megapixel iSight and 5-megapixel FaceTime HD cameras, faster Touch ID, LTE and Wi-Fi. Customers are going to love them.”
Apple also moved into the living room with an upgraded streaming TV box and introduced its iPad Pro aimed at reviving the tablet market.