Aussies spend record amounts on online shopping

Online shopping is still a rapidly growing trend, with Australia post revealing incredible numbers.

New research shows the total online spend by Aussies in 2018 topped $27.5 billion, which is a 24 percent increase on the year before.

The ‘Inside Australian Online Shopping Report’ gives an overview of the country’s eCommerce market, which provides key insights into who is shopping online, and what they’re buying.


It shows that online shopping now makes up 10 percent of total retail spend – a figure reached two years faster than expected.

Fashion continues to be the leading category, accounting for more than a third of all purchases, with more than 20 per cent growth year on year.

Variety stores, health and beauty and home wares and appliances also attracted lots of online shoppers.

Marketplaces such as eBay, Etsy, Amazon, Catch Group, Kogan and Myer continue to be popular online retailers.

Australia Post General Manager for Parcels and Express Services, Ben Franzi, says a whopping 73 percent of Australian households (around 7.6 million homes) shopped online during 2018.

“Australians are getting online more and more, and changing the face of shopping.

“With it, they are also expecting faster service and delivery – with next day deliveries growing by 31.7 per cent, with more than 62 per cent of these fashion related purchases,” Mr Franzi said.

Mr Franzi also said the way Australians are shopping online is also changing, with smartphones increasingly being the medium of choice.

“Use of the smartphone to make online purchases increased 28 per cent for the year – to now make up more than 26 per cent of all purchases.

“It now sits comfortably alongside the laptop and desktop, both of which fell for the year,” Mr Franzi said.

Buy Now, Pay Later options such as AfterPay has also sparked joy for consumers, especially amongst millennials – those born after 1981 – who have become the fastest adopters.

Unlike a credit card there is no service fee for customers who pay on time.