Aussies to spend $750M on Mother’s Day presents

Happy Mother’s Day to all the mums, mother in laws, mothers to be, wives, sisters, aunties, mother-like figures and more!

Today’s the day to celebrate all of the maternal people in our lives, with millions splurging on gifts, breakfasts and of course – FLOWERS.

The Australian Retailers Association expects Aussies to spend around $750 million on gifts today. The majority of which is expected to be spent on fresh blooms.


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ARA CEO Paul Zahra says it’s not just mothers that people are buying gifts for.

“Whilst it’s an important day to celebrate the immense contribution of mums and the sacrifices they make, Australians will also use the day to acknowledge other significant people in their lives.

“Around one in four people will purchase gifts for people who are not their birth mothers, including mothers-in-law, wives or partners and other family members.

“Mother’s Day celebrations have expanded beyond traditional gift-giving for birth mothers, and people are now using the day to acknowledge others who have taken on this important role in their lives.

“Despite ongoing cost of living pressures, retail sales remain strong in Australia and continue to be spurred along by key retail events with Easter providing a boost to food retailers and businesses in popular tourist destinations as people got away for the holidays.”