WATCH: Aussies urged to ‘press play’ on Gold Coast holiday

A new tourism campaign has been launched encouraging Aussies to stop hesitating on those plans for a Gold Coast holiday and ‘press play’.

The marketing blitz will run for the next month targeting the Gold Coast’s two biggest interstate markets Sydney and Melbourne.

Tourism bosses are especially keen to entice high spending travellers to visit the Glitter Strip.


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Brand new ads will entice travellers to book a Gold Coast holiday with images of some of the city’s favourite landmarks and pastimes.

Image: Supplied

“We know that while travel remains high on the agenda for Australians and short lead times continue to be a trend, there is still some hesitancy to book interstate as we re-emerge from COVID-19,” Destination Gold Coast CEO Patricia O’Callaghan said.

“With aviation connectivity now largely restored and over 100 deals on offer from tours, attractions, dining, and accommodation, we are coming out of the gate strong to position the Gold Coast as a stress-free and memorable holiday destination for families, couples and multi-generational travellers.

Press Play is all about creating urgency around travelling now with attractive fares and holiday packages to drive immediate visitation and support our 4,400 tourism businesses as we work hard with members and partners to aid the rebuild of the local visitor economy.

“Instead of hovering over the book now button, our message to Aussies is to embrace the spontaneity and ‘press play’ on a Gold Coast getaway.”

The campaign is being run in conjunction with Virgin Australia and Jetstar and is expected to generate 20,000 inbound seat sales to the Gold Coast.