Australians are being encouraged to share their best #thisisqueensland holiday memories on social media in a bid to encourage tourists back to the sunny state following the devastation of ex-Tropical Cyclone Debbie.
Last week, many Queensland communities were rocked by the category four cyclone, however Tourism Minister Kate Jones says she is confident they will be able to bounce back.
“There’s no question Cyclone Debbie left her mark in Queensland, but we know our tourism industry is incredibly resilient when it comes to responding to events like this,” Ms Jones said.
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“It’s been a really tough week, but we’re built tough in Queensland and we will bounce back.”
Ms Jones said that in the coming weeks and months, a targeted marketing campaign will be rolled out to encourage everyone to consider a holiday to Queensland.
To kick off the recovery efforts, travellers are being urged to share their favourite Queensland holiday photos on social media with the hashtag #thisisqueensland.
“Queensland’s tourism industry is incredibly resilient, but we need people to continue to support the industry now and into the future,” she said.
“Let’s all share our favourite holiday snaps on Instagram, Facebook and twitter to get the ball rolling.
“We want to send a very clear message that Queensland is still the best place in Australia to come for holidays.