When times are tough or uncertain, many businesses fall into the trap of scaling back their marketing and advertising to cut costs. Though the logic is perverse: by cutting back marketing, that also theoretically cuts off finding new customers and any chance of growing the business. In fact, upping marketing during tough periods can increase […]
About Tom Valcanis
Tom Valcanis is a copywriter and content writer based in Melbourne and owner of I Sell Words Copywriting. He has a background in communications and journalism, with writing appearing in The Age, Sydney Morning Herald, The Big Issue, Hysteria Magazine, Beat Magazine, and elsewhere. He often writes on topics such as economics and finance, business, marketing, politics, and music.
Entries by Tom Valcanis
Live it, Love it! myGC is an online go-to for the Gold Coast. Along with our radio station 1029 Hot Tomato, we are at the heart of the GC community. While Hot Tomato is what you listen to on the Coast, myGC brings the Coast to life with breaking news, traffic and weather updates when you need them, sport, events, videos, photos, entertainment news and lifestyle content. We’re about the lifestyle we love here, and the people who live it.
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