It’s a first for any shelter in the country. From today (Thursday 3rd of September) Animal Welfare League QLD, (AWLQ) will have every single one of their homeless animals calling South-East Queensland’s largest Shopping Centres home!
The Animal Welfare League QLD has launched Pet Pod, an up to date digital catalogue of animals available for adoption streaming live for the public to view and interact with.
The idea was conceived when brainstorming ways to get homeless animals in front of people who might not think to visit a shelter when looking for a new pet in a fun and non-confrontational way.
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Communications Manager Brooke Whitney says Pet Pod will revolutionise the pet shop industry and deter people from the impulse purchasing of the ‘cute puppy’ in the store window.
“We are lucky to work with pet shops who rehome shelter pets and while we value our partnerships greatly the program is hard to grow due to the man hours involved and stress on animals couriering them to and from the shelter,” Ms Whitney says.
The AWLQ is known for their innovative rehoming campaigns and the Pet Pod is yet another opportunity to highlight pet adoption and encourage people to adopt their next pet.
“Giving shoppers the opportunity to view every single homeless pet in real time will see an increase of enquiries and adoptions daily which will bring AWLQ closer to our target of rehoming 10,000 animals in 2015.” Ms Whitney says.
In 2014 AWLQ rehomed 7164 animals from their rehoming centres in Brisbane, Ipswich, Beenleigh and on the Gold Coast.
PET PODS CAN BE FOUND AT
Westfield Carindale Upper + Lower (Outside Terry White Pharmacy)
Westfield Mount Gravatt (Outside Terry White Pharmacy)
The Pines Shopping Centre Elanora (Inside AWLQ Pop Up Petshop)
Harbour Town (Pet Supplies Direct)
Pacific Fair (Outside Giant Chemist)