The ballot for Gold Coast holiday dollars goes live today, with tens of thousands of people expected to put their name in the draw.
Only 30,000 vouchers are being made available, and the state government has advised it’s a matter of first in best dressed.
The successful applicants will then be notified by text after 72 hours if they’re to receive one of the $100 vouchers.
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They can then be spent on accommodation, hospitality and tourism experiences on the Gold Coast over the winter period.
Destination Gold Coast CEO Patricia O’Callaghan’s told myGC last week that it will be a welcome injection into our tourism industry.
“This is a real turbocharge for our economy during winter, which is traditionally a softer period for travel,” Ms O’Callaghan said.
“We’ve seen this scheme be successful for other regions, we’ve heard from operators further north that it’s been a great way to incentivise travel.
“We know that our industry here, was worth $5.9 billion at our record highs in 2019, but we’ve taken a $3 billion hit, and we know our international visitors don’t exist at the moment.
There will be a chance for Gold Coasters to get a piece of the action as well, with a number of vouchers allocated for locals too.
“It is an acknowledgment that Gold Coasters have done their part to back the Gold Coast,” Ms O’Callaghan told myGC.
“There will be a number in there, so first in best dressed.”
Earlier article: 30,000 travel vouchers on offer for the Gold Coast