You’ve just signed a huge new contract. Your company has just launched a great new product. You have just formed an advantageous strategic partnership that will bring new business leads for years to come.
Adding news to your website can prove to be highly beneficial in many ways. If you’re thinking about adding something new to your website, one thing to consider would be to add in a news section. First off, it’s relatively inexpensive to build and maintain a news section. Secondly, it can offer several benefits for your company.
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Below are just a few of the benefits you will receive if you include a news section on your website.
Keeps your clients informed
We as humans love news. What better way to allow your clients to learn about your company’s latest and greatest achievements, then through a simple online news section. Now your clients can continue and check your site to learn about your company’s latest developments.
Shows your company is constantly growing
If I came to your website and noticed that you had a new company news article added to your website every month, it would prove to me that you are a company that is focusing to grow and expand your business. It also shows me that you are proud of your company’s achievements. I would definitely want to do business with a company like that.
More content for the search engines
What is the basic rule for Search Engine Optimization? You need good, quality content to be properly and successfully indexed in the major search engines. Adding a news item or two to your website every month will provide you with a more enhanced site for the search engines.
Knowledge for current and future employees
What a great way to provide a history of your company by giving your current and future employees a central location where they can educate themselves about your company’s developments over the past years.
A perfect marketing tool
News events can be used to help market your business for FREE. You can take your company’s press releases and simply add them to the news section on your website. Since this will eventually be picked up in the search engines, the media could even come across your news piece and pick it up for their next big story.
So like I said before, adding a news section to your website can prove to be a highly effective tool to help build credibility, market your business, educate your employees and helps enhance the SEO of your website.