Bill Shorten’s unpopularity partly blamed for Labor’s shock election loss

The federal Labor party’s election review has been released, essentially revealing that Bill Shorten and a confusing campaign were the party’s major problems.
It should have been a clear victory for the Labor party at the polls earlier this year, though they were left scratching their heads when it went the Coalition’s way.
The party’s leader stepped down following the May 19 verdict – that the polls didn’t even call – and an election review was called to establish exactly what went wrong for the party and why.
The results show that Bill Shorten’s unpopularity and lack of political strategy were the two major causes for the shock result.
Other reasons included the lack of a formal campaign committee, the lack of culture and structure in the campaign, not campaigning enough on reasons to vote against the Coalition, and targeting too many seats which spread resources too thin.
Another reason mentioned in the findings is that Labor’s election campaign did not adapt to the new Liberal leader and his reframing of the election as a choice between himself and Bill Shorten.
It was also found that Labor’s tax policies weren’t a direct contributing reason for the loss, but rather, the complexity of the policies confused voters and opened up weak spots for the Coalition to attack.
“Labor’s tax policies did not cost the Party the election. But the size and complexity of 8 Review of Labor’s 2019 Federal Election Campaign Labor’s spending announcements, totalling more than $100 billion, drove its tax policies and exposed Labor to a Coalition attack that fuelled anxieties among insecure, low-income couples in outer-urban and regional Australia that Labor would crash the economy and risk their jobs,” the review’s summary details.
Mr Shorten has already responded to the review on Twitter, detailing what he would do differently.
“I was proud to unite the party and lead the rebuilding effort following the 2013 election where Labor won only 55 seats.
“In that time we saw off two Liberal Prime Ministers in Mr Abbott and Mr Turnbull, nearly snatched victory in 2016, and won a series of byelections,” his post reads.
“The May result was a shock and surprise but it was not a landslide and if Mr Morrison continues to disappoint Labor is in swinging distance of forming Government.
“Were the universe to grant re-runs, I would campaign with fewer messages, more greatly emphasis the jobs opportunities in renewable energies, and take a different position on franking credits,” his post reads.
Read his full post on Twitter below.

For the full report, click here.