BMW unveils new “boutique” Gold Coast dealership

An impressive new building is currently going up in Southport and we can finally reveal what’s going into the stunning space.

Around 30 BMW vehicles will soon be calling the large facility home, with Gold Coast BMW today unveiling its new state-of-the-art dealership which is currently under construction.

The ultra-modern 11,000 square metre site, on track to open this December, is promising to offer a “new era of automotive excellence”.


“Our new purpose-built dealership has been designed with our guests in mind,” Gold Coast BMW Dealer Principal Kathleen Broadway said.

“Inspired by the design and customer centricity of some of the world’s most renowned retail destinations, this one-stop facility is also home to a state-of-the-art 28 bay workshop, on-site BMW-accredited Bodyshop and a BMW Genuine Parts warehouse, ensuring that the complete automotive needs of all clients are taken care of seamlessly.”

According to Ms Broadway, many could mistake the dealership as a premium boutique hotel thanks to its stunning aesthetic.

“Our focus is to redefine the high-quality service and unique retail experience that is synonymous with the brands we represent,” Ms Broadway said.

“We understand how busy our customers are and have incorporated a valet-style driveway for service drop-offs and additional workshop capacity to ensure servicing customer vehicles is quicker, easier and more convenient than ever.”

It’s understood the new BMW dealership will also boast fast lane servicing, which is a 90-minute service option.

“With a reduced waiting time, our clients can relax in our café, plug in at our business hub featuring workstations and wi-fi, or chat with our BMW Genius to learn more about the range,” Ms Broadway said.

Located at 285 Southport Nerang Road, the savvy new space is set to open just in time for Christmas.