Boo the Pomeranian is one popular pooch

Boo the Pomeranian has a social media following that rivals some big-name celebrities.

Over 17 million people follow the popular pooch on Facebook. Not bad for page that was started in 2009 as a joke by his owner Jennifer.

He has also released four photo books (BOO: The Life of the World’s Cutest Dog, BOO: A Little Dog in a Big City, BOO: Paper Doll Set and BOO ABC: A to Z with the World’s Cutest Dog), has his own calendars and makes regular television appearances.

It’s not hard to see why Boo is loved by so many – he is just too cute.

Take a look at some of his most adorable photos below:

‘tude.

A photo posted by Buddy Boo Blue (@buddyboowaggytails) on Oct 21, 2015 at 12:21pm PDT

telling the new week who’s boss.

A photo posted by Buddy Boo Blue (@buddyboowaggytails) on Aug 3, 2015 at 10:19am PDT

perks of being a pup: clothes optional; sunnies sufficient. [photo credit: @thegracechon]

A photo posted by Buddy Boo Blue (@buddyboowaggytails) on Jul 16, 2015 at 12:20pm PDT

human is starting to make me carry my own treats. i’m going to have to have a talk with her about her newfound apathy towards making my life as easy as possible.

A photo posted by Buddy Boo Blue (@buddyboowaggytails) on May 15, 2015 at 11:13am PDT

2014 taxes paid! time to get a job so 2015 doesn’t feel left out. these cookies don’t pay for themselves.

A photo posted by Buddy Boo Blue (@buddyboowaggytails) on Apr 17, 2015 at 8:49am PDT