Crews battling Surfers Paradise unit fire

It’s been a busy afternoon for fire crews on the Gold Coast, with a second blaze breaking out this afternoon.

Multiple crews rushed to the Alpha Sovereign Hotel on Ferny Avenue in Surfers Paradise around 3.00pm, following reports of a large fire.

The inferno is believed to have erupted inside a unit on level one of the building.


A Queensland Fire and Emergency Service spokesperson has told myGC crews are continuing to battle the flames.

WATCH: Video supplied to myGC by Chris Phillips.

One person suffered smoke inhalation in the blaze and was treated at the scene by Queensland Ambulance paramedics.

They have since been taken to Gold Coast Private Hospital in a stable condition.

Traffic in the area is extremely heavy, with motorists being urged to seek alternative routes.

Image: Google Street View

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Just almost there from a huge drive and we get a refund in 3 days yet no help in finding another place when we haven’t spare money to book elsewhere and drive 5 hours. It was two weeks ago a domestic happened and we had a night of trouble then as fire alarms happening due to a domestic. I can’t imagine how bad but to be basically told to go home or find something else when I explained I had no money to book elsewhere

If you pay by credit card there’s no real reason they can’t do a reversal instantly. It’s only policy so many businesses don’t care about customer service. In a out of the ordinary as in this case a fire an instant reversal is not unreasonable.